Total Views
Videos More Than
100K Views
Followers
01. Industry
Sharon Peng (彭思齊) is the Co-Founder and Deputy GM of Naide Technology, with over 25 years in entrepreneurship and e-commerce operations (Shopping99, Buty99, etc.).
Her personal brand focuses on lifestyle insights, retail strategy, and business knowledge.
02. What We Focused On
Mainly homemakers, group-buying shoppers, and budget-conscious consumers.
The content primarily appeals to working adults and middle-aged viewers.
03. Identity We Built
A relatable “business knowledge expert” that explains the hidden inside stories of famous business and brands.
04. Content Strategy
We created the well-known series “Why This Business Never Fails”, breaking down retail operations and business strategies behind popular brands.
This positioned Sharon as a knowledgeable group-buying leader while attracting viewers interested in business, entrepreneurship, and consumer behavior.
05. Impact
The strategy helped Sharon grow a highly influential channel in Taiwan.
Her LINE community quickly reached capacity, and her strong credibility brought in numerous cross-industry collaborations and sponsored partnerships.
She has also been repeatedly invited by major news outlets for interviews, further strengthening her presence in the retail and lifestyle sector.