Total Views
Videos More Than
100K Views
Followers
01. Industry
DogCatStar, part of ShepherdTech (牧羊人集團), Taiwan’s largest pet food group.
Known for developing healthy, affordable wet food, freeze-dried meals, tofu cat litter, and supplements.
Group revenue surpassed NT$1 billion in 2022 across brands like DogCatStar, Monster Tribe, HeroMama, and more.
02. What We Focused On
Helping pet owners understand nutrition, product quality, and the philosophy behind DogCatStar’s production.
03. Identity We Built
Strengthening the image of “pet-care” and “STEM-minded” expert, sharing daily work routines and proper pet-care knowledge.
04. Content Strategy
Breaking down pet food knowledge and telling real workplace stories helps the brand build strong trust with consumers.
05. Impact
Through developing personal branding by content creation, he gives viewers a direct look into DogCatStar’s daily work and practical pet-care knowledge.
His transparency and hands-on approach strengthened audience trust and improved the brand’s overall sentiment.
Within six months, over 20,000 people viewed the DogCatStar’s recruitment information through social platforms, boosted the company’s hiring efficiency.
With clear audience positioning, the account also grew by 10,000+ followers in just three months.